Float Balloon Tours is a hot air balloon company taking flight just outside Phoenix, Arizona. Founded by an energetic couple, Olivia and Matt had a vision to bring a modern gourmand experience to the once in a lifetime ballooning adventure their customers were seeking.
I collaborated with the founders on naming, set the creative direction for the brand system, designed the logo, website, and select brand assets.
Above are just a few of the name options we came up with.
We started with the name of the company itself
The founders came to the table with a list of names they were considering but none were quite right. During our brainstorming session, I floated the name Float and we knew right away it was going to stick.
The name Float itself offered the perfect branding opportunity. In a sea of competitors whose name was a string of keywords - Float was different. It was a fun, whimsy name people could remember.
For the logo, a custom take on the crossbars gave the wordmark a light feeling of lift off. We carried this custom touch throughout the brand system; even extending it to the icon and type path for callouts and headers.
Gift cards and rack cards were designed to visually set float apart from everything else a potential customer might see.
The website was intentionally simple, putting the focus on directing potential guests to book a flight. Large, custom images were used to capture the experience guests could expect when out in the field with Float.
