Float Balloon Tours is a hot air balloon company taking flight just outside Phoenix, Arizona. Founded by an energetic couple, Olivia and Matt had a vision to bring a modern gourmand experience to the once in a lifetime ballooning adventure their customers were seeking.

I collaborated with the founders on naming, set the creative direction for the brand system, designed the logo, website, and select brand assets.

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Above are just a few of the name options we came up with.

We started with the name of the company itself

The founders came to the table with a list of names they were considering but none were quite right. During our brainstorming session, I floated the name Float and we knew right away it was going to stick.

The name Float itself offered the perfect branding opportunity. In a sea of competitors whose name was a string of keywords - Float was different. It was a fun, whimsy name people could remember. 

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For the logo, a custom take on the crossbars gave the wordmark a light feeling of lift off. We carried this custom touch throughout the brand system; even extending it to the icon and type path for callouts and headers. 

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Gift cards and rack cards were designed to visually set float apart from everything else a potential customer might see. 

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The website was intentionally simple, putting the focus on directing potential guests to book a flight. Large, custom images were used to capture the experience guests could expect when out in the field with Float.

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In just 6 years, Float grew to become the 3rd largest balloon company in Arizona. In 2019, Float was sucessfully aquired.

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