PHXARTS is a comprehensive source for arts and culture event information in Phoenix. It fills the need for a beautiful, easy to navigate, content-rich hub, with a strategy that allows for easy expansion into other geographies and content types.
I set the art direction and designed the website.
PHXARTS content centers on stories and event listings that provide a behind the scenes look into cultural events in the valley. The journalistic approach is elevated, smart, yet approachable; the goal being a camaraderie with readers and increased support of arts and cultural attendance.
With the website serving as home base, content distribution via social, email and digital advertising engages users and brings them back to the site.
