Highway Twenty partnered with the City of Phoenix to create the campaign for MovePHX, a proposition to fund the future of the city's transportation, positioned the city for growth and innovation for the next 50 years.
I set the creative direction, designed the brand system, website, and art directed the marketing campaign.
The brand and strategy were designed to be forward-looking, fresh and straightforward. The website told a story about the diverse people who supported Prop 104 and highlighted facts about the plan and what it would do.
We reached hundreds of thousands of people in a matter of weeks by telling real stories we gathered on the street, at events and from community leaders.
MovePHX became the largest online community in the history of Phoenix political campaigns.
Proposition 104 passed on August 25, 2015.
