Hance Park is an urban park in the heart of Downtown Phoenix. As a physical landmark, the park serves as the gateway to Downtown Phoenix. Divided by Central Avenue, the part naturally is divided into two unique sections. The mark for the park is meant to represent this.
I designed the logo, set the creative direction for the brand system, and collaborated with our team to build the website.
A nod to the parks' monogram, H, is also implied.
The mark itself is meant to take on a variety of visual layers. Furthermore, the words inside the mark transition effortlessly to allow for extensions of the Hance Park brand.
