Arizona Gives Day is the annual statewide day of giving to nonprofits. In 2016, Highway Twenty created a digital experience and live social event promoting the day, resulting in raising a record-breaking 2.4 million dollars in 24 hours.
I designed the campaign identity and set the art direction.
Our goal for the campaign was to create pride for Arizona.
The state flag felt like a natural focal point for that pride.
Modern, bold photos of the state flag didn't exist, so we took them.
To complement the digital campaign, we created a press kit for non-profits and influencers to promote Arizona Gives Day on social media. The graphics helped us build awareness, counted down to the big day, and created a sense of urgency to give.
