Arizona Gives Day is the annual statewide day of giving to nonprofits. In 2016, Highway Twenty created a digital experience and live social event promoting the day, resulting in raising a record-breaking 2.4 million dollars in 24 hours.

I designed the campaign identity and set the art direction.

Arizona Gives Day - Invest in Arizona

Our goal for the campaign was to create pride for Arizona.
The state flag felt like a natural focal point for that pride.
Modern, bold photos of the state flag didn't exist, so we took them.

Arizona Flag
Arizona Flag
Arizona Flag
Arizona Flag
Arizona Flag
Arizona Flag
AZ Gives – Advertisemnt
Harness the Power of Collective Giving
AZ Gives Tee

To complement the digital campaign, we created a press kit for non-profits and influencers to promote Arizona Gives Day on social media. The graphics helped us build awareness,  counted down to the big day, and created a sense of urgency to give.   

Arizona Gives Day – Social Graphics
Arizona Gives Day – Social Graphics
AZGives Instagram Campaign
AZGives – Thank You!

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