Highway Twenty partnered with The Arizona Humane Society to create a responsive website and digital design system that improves the user experience, appeals to their modern brand, and is easy for them to maintain on their own.
I set the art direction for the project and designed the website.
Arizona Humane's existing brand assets were translated into a systematic digital experience. The site embraces bold imagery and playful, yet meaningful uses of color. Related content and smart calls to action encourage the user to explore and form a deeper connection with the brand.
Arizona Humane has a ton of content, so we thoughtfully reworked their sitemap and created mega menus for the navigation to ensure important pages didn't get buried.
