Highway Twenty is a digital marketing and design agency.
We built smart and beautiful brands, websites, campaigns, and experiences that transformed lives and communities. Along with leading the creative team, I collaborated with the founder to shape the Highway Twenty brand - including environmental design, company culture, marketing collateral, and more.
In late 2016, Highway Twenty was acquired by Casual Astronaut.
I was the art director and lead the creative team.
Below is a glimpse into the brand we built & a selection of my favorite projects.
Select work from Highway Twenty
Arizona Humane Society
We created a responsive website designed to better serve the people that believe in the mission of AHS. The work resulted in a more relatable information architecture, and a modern brand forward UI that made it easy and enjoyable to find what you came for - even if it is just looking at adorable pets available for adoption.
I art directed the project and designed the website.
Hance Park is an urban park in the heart of Downtown Phoenix. To kick off the campaign to raise awareness and funds for the redevelopment of the park, Hance Park Conservancy hired Highway Twenty to design a brand system and website for the park.
I designed the logo, set the art direction for the brand system, and collaborated with our team to build the website.
KIDS Consortium coordinates the recruitment of foster and adoptive homes in Arizona. We imagined a modern content hub to educate and convert prospective foster and adoptive parents.
I led the art direction and designed the website.
Arizona Gives Day
Arizona Gives Day is the annual statewide day of giving to nonprofits. In 2016, Highway Twenty created a digital experience and live social event promoting the day, resulting in raising a record-breaking 2.4 million dollars in 24 hours.
I designed the campaign identity and set the art direction.
Phoenix voters said yes to MovePHX, or Proposition 104, and positioned the city for growth and innovation. The brand and strategy were forward-looking, fresh and straightforward. The website told a story about the diverse people who supported Prop 104 and why.
I designed the brand, website, and art directed the digital marketing campaign.
Free Arts of Arizona helps homeless and abused children heal through the arts. The goal of the redesign was to give Free Arts a modern website that put their creative work take center stage.
I art directed the project and designed the website.